Vantage Apps™ Video

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As a key part of the Synoma HealthCloud™, innovative Vantage™ Apps support deep analysis of the most complete and integrated pharmaceutical data sources in the industry to drive sophisticated strategic programs that put the right resources in front of the right people at the right time to drive measurable changes in performance. Our exclusive cloud-enabled applications…

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IDV® Data Populates New Study on Hypertrophic Cardiomyopathy, Published in American Journal of Cardiology

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ABSTRACT Hypertrophic cardiomyopathy (HC) is the most common genetic heart disease and an important cause of sudden death and heart failure symptoms. The current prevalence for HC (1:500) is based on echocardiographic population studies in which a substantial proportion of affected subjects have not come to clinical recognition. Therefore, we sought to define the subset…

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AaaS as a Game-Changer in Healthcare

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By Derek Evans, SVP and Practice Head – Commercial Effectiveness In today’s ever-changing healthcare industry, pharmaceutical companies need to handle a mass of healthcare data every day. They are finding it difficult to access the vast amount of information due to lack of appropriate data processing channel. Therefore, they ought to examine the ways for…

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Big Data and the Evolution of the Pharma Marketer

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By Derek Evans, SVP and Practice Head The pharmaceutical and life sciences industry is experiencing its own version of Great Flood, but this flood is comprised of a maelstrom of data. Generated by the proliferation of personal medical devices, social media, and electronic medical records, “big data” has the potential to transform the industry but…

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