Symphony Wins “Best Poster” at PMRG

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Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation Synoma Health’s Ewa Kleczyk, PhD, and Charles West contributed to the Poster Session at PMRG Institute 2015, presenting a poster entitled “Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation”. As discussed in Symphony’s Hybrid Segmentation presentation, traditional approaches to…

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Synoma Health Analytics Presents at PMRG Institute 2015

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Leveraging Secondary Physician- and Patient-Level Data to Predict Physician Attitudinal Segment Assignments Pharma companies and brand teams assign physicians into segments in order to inform the marketing and sales strategies for their products. The two main methods currently used to perform physician segmentation – Primary Market Research and Secondary Data Market Research – do help…

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PHAST™ 2.0 Introductory Training Webinar

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Current PHAST™ Clients are invited to join us for an Training Webinar PHAST™ 2.0 Introductory Training July 29, 2015 1:00PM EDT/10:00AM PDT For users just transitioning to PHAST 2.0 or those who have been using the tool for a while but would like some insider tips and tricks, this webinar will introduce basic features of PHAST 2.0…

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SHS and PMSA Partner to Provide Data Training Series

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Synoma Health Analytics is partnering with PMSA to conduct a four-installment webinar series focusing on Data Training. The hour-long webinars will be held on Thursday afternoons throughout June and July. Session 1, conducted by Symphony’s Laura Jirele on June 4, 2015, focused on Core Pharmaceutical Data Sets and was designed to provide a foundational knowledge…

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Friend or Foe? Make Payer Relationships Work

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Featured in PM360’s May issue, James Brown (Principal, Managed Markets) keys in on effective strategies for enhancing relationships between your brand and targeted payers. James advises to use data to help create competitive advantage: “To create an effective value proposition that will get you noticed by the payers you want to do business with, you…

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