SHS and PMSA Partner to Provide Data Training Series

News

Synoma Health Analytics is partnering with PMSA to conduct a four-installment webinar series focusing on Data Training. The hour-long webinars will be held on Thursday afternoons throughout June and July. Session 1, conducted by Symphony’s Laura Jirele on June 4, 2015, focused on Core Pharmaceutical Data Sets and was designed to provide a foundational knowledge…

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Friend or Foe? Make Payer Relationships Work

News

Featured in PM360’s May issue, James Brown (Principal, Managed Markets) keys in on effective strategies for enhancing relationships between your brand and targeted payers. James advises to use data to help create competitive advantage: “To create an effective value proposition that will get you noticed by the payers you want to do business with, you…

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PD-1 Class Shows Promise in Multiple Cancers

News

Two agents representing a new class of oncology treatment entered the market at the end of 2014. With fast-tracked approvals in the fourth quarter, Merck’s Keytruda and BMS’s Opdivo were both approved for the treatment of advanced melanoma with a specific gene mutation (BRAF V600) in patients who have failed on other treatments. Both drugs…

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Payer Dynamics in Hep C Market Begin to Level Out

News

With the successful launch of the only monotherapy option in the HCV space, Gilead continues to have a strong hold on the Hepatitis C market. In contrast, AbbVie’s recent entry into the market with Viekira Pak has been slow out of the gate. According to Synoma Health Analytics’ Integrated Dataverse (IDV)™, Harvoni, launched this fall,…

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Electronic Prescribing Takes the Lead

News

Synoma Health Analytics’ Integrated Dataverse (IDV)™ shows that by mid-2013, more than half of all prescriptions in the U.S. were presented via electronic prescribing. Written prescriptions –- a piece of paper handed over by the physician during the office visit –- continue to be the next most predominant type. While other types of prescriptions have…

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