Maximize Your Resources at Launch

News

Click here to read the full story published in PM360’s December 2014 issue. Gone are the days when sheer volume – €”feet on the street – €”was enough to ensure the success of a launch. As we have discussed in previous columns, the prescriber is no longer the sole decision maker through which brands are ultimately dispensed.…

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How Big Data is changing the Pharma Industry

News

From EY Progressions 2014, authored by Dr. Romesh Wadhwani “Big data has tremendous potential for reinventing health care as we know it. But data by itself is just data. It’s the insights that really make the difference. To achieve the potential latent in big data, therefore, a couple of challenges have to be overcome. First,…

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A Look at the Early Effects of the ACA

By Paula Fullman, Practice Area Head Welcome to the brave new world of the ACA. At the end of March, more than 7.1 million Americans had enrolled in health insurance through the new insurance exchanges borne from the Patient Protection and Affordable Care Act. Now that the program is officially up and running, I can…

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PHAST 2.0 Introduces Sleek New Workflow Tools

Press Releases

Synoma Health Analytics announces next generation pharmaceutical market analytics tool PHAST 2.0 Introduces Sleek New Workflow Tools and Uses Latest Technology to Streamline Pharmaceutical Market Analytics HORSHAM, Pa., March 18, 2014 — Synoma Health Analytics, a provider of high-value market research, analytics and technology solutions for life science manufacturers, payers and providers, today introduced PHAST…

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