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Symphony Health at PMSA

Upcoming Event

Getting Promotional Response Right in Oncology Markets Pharmaceutical promotion to physicians is designed to drive brand positioning which in turn drives brand treatment choice (‘˜pen-to-paper’™) as represented below. Promotional effectiveness along the physician treatment choice pathway has historically been poorly understood in Oncology markets due to a lack of robust integrated promotion and treatment data.…

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Symphony Health Honored as Top Market Research Firm

Upcoming Event

Synoma Health Analytics Custom Research (formerly AlphaDetail), a leader in global healthcare primary market research and influence network mapping, was once again named as one of the Honomichl Top 50 market research firms in the United States. The 2012 Honomichl Report, which ranks the 50 largest market research firms based on their US revenue achievement,…

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