IDV® Data Populates New Study on Hypertrophic Cardiomyopathy, Published in American Journal of Cardiology

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ABSTRACT Hypertrophic cardiomyopathy (HC) is the most common genetic heart disease and an important cause of sudden death and heart failure symptoms. The current prevalence for HC (1:500) is based on echocardiographic population studies in which a substantial proportion of affected subjects have not come to clinical recognition. Therefore, we sought to define the subset…

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AaaS as a Game-Changer in Healthcare

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By Derek Evans, SVP and Practice Head – Commercial Effectiveness In today’s ever-changing healthcare industry, pharmaceutical companies need to handle a mass of healthcare data every day. They are finding it difficult to access the vast amount of information due to lack of appropriate data processing channel. Therefore, they ought to examine the ways for…

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Big Data and the Evolution of the Pharma Marketer

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By Derek Evans, SVP and Practice Head The pharmaceutical and life sciences industry is experiencing its own version of Great Flood, but this flood is comprised of a maelstrom of data. Generated by the proliferation of personal medical devices, social media, and electronic medical records, “big data” has the potential to transform the industry but…

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Symphony Wins “Best Poster” at PMRG

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Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation Synoma Health’s Ewa Kleczyk, PhD, and Charles West contributed to the Poster Session at PMRG Institute 2015, presenting a poster entitled “Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation”. As discussed in Symphony’s Hybrid Segmentation presentation, traditional approaches to…

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Synoma Health Analytics Presents at PMRG Institute 2015

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Leveraging Secondary Physician- and Patient-Level Data to Predict Physician Attitudinal Segment Assignments Pharma companies and brand teams assign physicians into segments in order to inform the marketing and sales strategies for their products. The two main methods currently used to perform physician segmentation – Primary Market Research and Secondary Data Market Research – do help…

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