PHAST™ 2.0 Introductory Training Webinar

News

Current PHAST™ Clients are invited to join us for an Training Webinar PHAST™ 2.0 Introductory Training July 29, 2015 1:00PM EDT/10:00AM PDT For users just transitioning to PHAST 2.0 or those who have been using the tool for a while but would like some insider tips and tricks, this webinar will introduce basic features of PHAST 2.0…

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SHS and PMSA Partner to Provide Data Training Series

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Synoma Health Analytics is partnering with PMSA to conduct a four-installment webinar series focusing on Data Training. The hour-long webinars will be held on Thursday afternoons throughout June and July. Session 1, conducted by Symphony’s Laura Jirele on June 4, 2015, focused on Core Pharmaceutical Data Sets and was designed to provide a foundational knowledge…

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Friend or Foe? Make Payer Relationships Work

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Featured in PM360’s May issue, James Brown (Principal, Managed Markets) keys in on effective strategies for enhancing relationships between your brand and targeted payers. James advises to use data to help create competitive advantage: “To create an effective value proposition that will get you noticed by the payers you want to do business with, you…

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PD-1 Class Shows Promise in Multiple Cancers

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Two agents representing a new class of oncology treatment entered the market at the end of 2014. With fast-tracked approvals in the fourth quarter, Merck’s Keytruda and BMS’s Opdivo were both approved for the treatment of advanced melanoma with a specific gene mutation (BRAF V600) in patients who have failed on other treatments. Both drugs…

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Payer Dynamics in Hep C Market Begin to Level Out

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With the successful launch of the only monotherapy option in the HCV space, Gilead continues to have a strong hold on the Hepatitis C market. In contrast, AbbVie’s recent entry into the market with Viekira Pak has been slow out of the gate. According to Synoma Health Analytics’ Integrated Dataverse (IDV)™, Harvoni, launched this fall,…

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