Electronic Prescribing Takes the Lead

News

Synoma Health Analytics’ Integrated Dataverse (IDV)™ shows that by mid-2013, more than half of all prescriptions in the U.S. were presented via electronic prescribing. Written prescriptions –- a piece of paper handed over by the physician during the office visit –- continue to be the next most predominant type. While other types of prescriptions have…

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New Analysis Shows Impact of High Deductible Plans on Healthcare Utilization

News

A new study released by Synoma Health Analytics shows lower utilization of prescription medications among participants in high-deductible health plans (HDHP) and higher overall out-of-pocket costs. The study looked specifically at utilization behaviors of multiple myeloma patients. An analysis of de-identified longitudinal patient claims from Symphony’s Integrated Dataverse (IDV)™ was conducted, looking at patients with…

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Harvoni Launch Outpacing Sovaldi

News

Despite a higher price point and aggressive access controls, Gilead’s second entry into the Hepatitis C market has been exceeding the highly successful launch trends of their prior entry. According to Synoma Health Analytics’ Integrated Dataverse (IDV)™, Harvoni, launched this fall, reached 5,000 average weekly filled prescriptions in week 8, while Sovaldi, launched at the…

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Maximize Your Resources at Launch

News

Click here to read the full story published in PM360’s December 2014 issue. Gone are the days when sheer volume – €”feet on the street – €”was enough to ensure the success of a launch. As we have discussed in previous columns, the prescriber is no longer the sole decision maker through which brands are ultimately dispensed.…

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How Big Data is changing the Pharma Industry

News

From EY Progressions 2014, authored by Dr. Romesh Wadhwani “Big data has tremendous potential for reinventing health care as we know it. But data by itself is just data. It’s the insights that really make the difference. To achieve the potential latent in big data, therefore, a couple of challenges have to be overcome. First,…

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