Precise and scalable consumer and physician audience targeting
HealthRankings data sets enable clients’ programmatic advertising campaign to target condition-based customer audiences and specialty-based physician audiences through chosen distribution points. The HIPAA-compliant, fully de-identified data sets offer convenient off-the-shelf solutions and customized audiences.
We help clients answer:
- How do I find my desired audience?
- How do I activate or target them?
- How do I do this in a cost effective and timely manner?
400+ distribution points
Including mobile devices, computer browser, or television subscription
85+ condition-based patient audience segments
Choose from over 85 health conditions to reach your target audience
NEW! Over 150 physician specialty targeting data sets available
We now offer specialty-based physician target audience segments
Customizable
If you can’t find a condition or specialty you’re looking for, we can create a data set that fits your specific needs
HIPAA-compliant
De-identified through our Synoma® engine HealthRankings data is completely anonymized
Easy to browse
Search for HealthRankings in the Provider category on LiveRamp or visit our profile page to browse our data set
HealthRankings Demo
Integrated Dataverse
Our health data sets come from one of the largest integrated, curated, and de-identified health data repositories – IDV®
The process of building digital audiences
- Define the population of interest
- Profile them with attributes available in IDV®
- Build a model that scores all patients in IDV®
HealthRankings features and benefits
Precision and Scale
Our approach to propensity scoring improves upon the results of the generalized approaches and addresses the concerns of marketers who have not seen the best results from some of the generalized approaches in market today.
Propensity-Based Scoring
Through a combination of socio-economic and healthcare utilization data, and via machine learning and statistical modeling techniques, we have grouped individuals based on their propensity to have certain health characteristics.
100% Anonymization
All scoring adheres to the strict requirements of HIPAA. Scoring is conducted on anonymized audiences only. Population sizes are large enough such that there is no risk of re-identification.
Behavior Focus
All our scoring is conducted in accordance with NAI Code of Conduct and HIPAA. We focus on non-sensitive therapeutic categories and strive towards understanding the drivers of behavior.
2x Click-Through Rates
HealthRankings segments receive more than twice the benchmark Click-Through Rates and higher number of clicks despite serving less than 50% impressions, compared to a competitor model.
Shop HealthRankingsMedia Reach & Engagement
HealthRankings are just one of Symphony Health's media offerings that provide you with actionable insights at every stage of the product lifecycle.
Add media measurement to your campaign to accurately evaluate its success or explore other media tools and opportunities.
View Media Reach & Engagement