Symphony PHORCE Consulting

Commercial PHORCE

Find the most efficient way to target your audiences, increase sales, and compensate representatives

The PRA-Symphony Commercial PHORCE is a fully integrated solution, providing insights on a full range of salesforce and multi-channel brand and marketing tactics. Weaved through these solutions is an alignment to a full analytics continuum: Descriptive, Diagnostic, Predictive, Prescriptive and Cognitive.

Commercial PHORCE is built to support:

• Targeting
• Segmentation
• Market Analysis Sizing
• Salesforce Sizing / Alignment
• Incentive Compensation
• Call Planning
• Forecasting
• Marketing Mix / Next Best Action
• Promotion Reach Optimization
• Promotion Measurement Optimization
• Audience Quality
• Patient-Level Data in Media Campaigns
• Metys™

Gerhard Gallwitz

VP, Head of Commercial PHORCE Consulting Team

Gerhard brings over 30 years of experience in the healthcare and medical informatics/mobile health space to his current role leading Symphony’s Commercial PHORCE consulting team. Gerhard is responsible for leading product management and strategy functions, as well as defining and executing the go-to-market strategies for a large portfolio of offerings. Prior to Symphony, Gerhard held leadership roles for businesses that were in start-up, dynamic growth, and mature phases – both VC backed and publicly traded.

Gerhard holds a B.S. in Chemistry from the University of Delaware and an MBA in Marketing & Finance from Rutgers University.

“Throughout my career, I’ve seen how impactful information is in the healthcare space. At Symphony, I can genuinely contribute to the speed of therapy development and optimizing patient outcomes.”

Brand and Payer PHORCE

Unlock payer insights to grow your brand, understand patient profiles and utilization patterns, and uncover how practitioners are influenced by payer and patient dynamics

The PRA-Symphony Brand and Payer PHORCE is a tenured group of principals and consultants, truly recognized as experts in the domain of Payer and Patient Analytics.

Learn more about our Market Access offerings

This team provides data and analytics geared towards brand and managed markets teams within the pharmaceutical industry. They work with patient and payer level claims data to:

• Understand how payers drive or hinder utilization
• Explore the landscape of the patient journey from diagnosis to treatment, as well as patient utilization patterns
• Analyze how patient profiles influence practitioner behavior

Payer analytics focuses on:

• Payer controls and segmentation
• Co-pay card optimization
• Medicare Part D analytics
• Physician Pull-Through

Patient analytics focuses on:

• Market sizing
• Diagnosed vs. Treated population assessment
• Patient source of business analysis
• Persistency and Compliance
• Prescriber Triggers – Machine Learning based
• Patient Journey
• Targeting
• Segmentation

Ki Park

VP, Head of Brand & Payer PHORCE Consulting Team

Ki has worked in the pharmaceutical industry since 1999, gaining experience in various sales roles before taking charge of the Brand & Payer PHORCE team. In his time at Symphony Health, Ki has supported the Managed Markets practice from Consultant to Practice Area Head. He leads a team of seasoned consultants and principals to develop innovative consulting solutions while maximizing the data assets available to Symphony’s clients.

Ki holds a BS in Biological Sciences from the University of California, Irvine and an MBA from the University of Southern California.

“Being challenged on a daily basis is what I enjoy most. In this role, I’m able to help our clients navigate through the challenge of access barriers their patients face each day and solve those issues through information.”

Enterprise PHORCE

Grow your market share and gain an integrated, full-service solution for your product

The PRA-Symphony Enterprise PHORCE creates the foundational enterprise technology to manage, link, and access your patient level data assets.

We help your business get the most out of Symphony’s offerings and solutions, such as:

• Symphony HealthCloud®
• Vantage™ BI platform
• Customer Master
• Symphony IDV®
• CustomerSource®

We provide best-in-class analytics consulting, making sure your organization is positioned for success every step of the way.

Patient Tokenization

One of Symphony’s most sought-after solutions, patient tokenization is paving the way into the future of life sciences industry. Link anonymized patient data that can be combined and integrated in accordance with HIPAA guidelines.

Strategic Enterprise Solutions

Symphony’s enterprise solution blueprint delivers the essential ingredients to support pre- and post-commercial activities, starting in late Phase II through Phase IV. This solution incorporates the entire Symphony product line—it’s built for small and emerging life science companies centered on technology.

Targeted Technology Solutions

Foundational enterprise technologies are combined and configured to deliver innovative and advanced custom results. This solution is perfect for mid- and large-size life science companies.

David Menzies

Practice Head, Enterprise PHORCE

David is a seasoned healthcare professional with 30 years’ of experience in the sales, design and delivery of services and technology solutions to Commercial Life Science teams. During his career, David has worked with a diverse group of Life Science organizations across North America, Europe and Australia. He is well versed in Life Science commercial business processes, practices, data sources and regulatory requirements such as PDMA and PDRP.

“We created the foundational enterprise technology to manage, link and access your patient level data assets. Our patient tokenization technology is at the epicenter. When combined with Symphony HealthCloud®, the Vantage BI platform, Customer Master, Symphony IDV, our industry reference data (CustomerSource), and best in class analytics consulting, your organization is positioned for success every step of the way.

Connected PHORCE

The PRA-Symphony Connected PHORCE team doesn’t just deliver products. They provide recommendations, insights, risks and opportunities assessments—all based on years of implementation work experience. Our experts use the right data to drive business decisions at the right time, not bound to any one data domain or vendor.

• Data analytics
  Design and execution for highly customized descriptive and predictive analytics
• Data integration
  Patient de-identified data integration and aggregation services across numerous pharma related data suppliers
• Proprietary data solutions
  Methodologies for custom analytics, thought leadership, and commercial strategy
• Industry-specific data integration
  Enterprise solutions that meet both the business needs and mid-to-long-term data and reporting needs by mastering Customer data, building a Data Warehouse and BI platform with a reporting/dashboard point of entry
• Data visualization
  Storytelling, compelling and actionable insights

Learn more about our data integration capabilities

What should you expect from Connected PHORCE team?

• Knowledge and ability to integrate disparate data sets and leverage them for descriptive and predictive analyses
• Experienced, battle-tested management that delivers patient-centric data solutions
• Problem solving through unique and custom analytical tools
• A wealth of talent, expertise and commitment to ongoing client success through analytical insights, end-to-end planning, and customized solutions